Overview
- Amazon shares have climbed about 170% over three years versus less than 80% for the S&P 500, according to the latest commentary.
- AWS held 32% of global cloud infrastructure in Q2 2025 per Canalys and delivered 18% of Amazon’s net sales and 60% of operating profit in the first nine months of 2025.
- Prime now exceeds 240 million paid members, reinforcing retail engagement as the company’s cloud unit drives a disproportionate share of profits.
- Advertising contributed 9% of revenue in the first nine months of 2025, and analysts suggest it could evolve into a second profit engine alongside AWS.
- Secular tailwinds cited include enterprise cloud and AI adoption, with CEO Andy Jassy saying most IT spending has yet to migrate and one forecast projecting the cloud market to reach $2.4 trillion by 2030.