Amazon's Lord of the Rings MMO Still in Conceptual Phase

Amazon Games seeks a unique angle to differentiate its Middle-Earth MMO from existing titles, focusing on finding a fresh twist.

The Lord of the Rings MMO by Amazon Games is still in early development stages.
Amazon Games is committed to distinguishing its MMO from other games in the genre.
The team is focused on finding a unique 'hook' to make the game stand out.
Past experiences with New World influence the cautious approach to development.
No major updates or specifics have been provided yet by Amazon Games.