Amazon's Investment in Robotics and AI Boosts Job Creation, Contrary to Job Loss Fears

Amazon's extensive investment in robotics and AI has led to the creation of new job categories and enhanced existing roles, debunking the myth that technology displaces workers.

• Amazon has invested over 700 million euros in the past five years to introduce more than 1,000 new technologies across its European fulfillment centers.
• The technological advancements have enriched over 50,000 jobs, countering the narrative that robots and AI lead to job losses.
• Stefano La Rovere, Amazon's Director of Global Robotics, emphasizes that the new technologies help reduce physical strain and improve work efficiency.
• The company has deployed over 750,000 robots, which assist in repetitive tasks and improve safety and delivery speeds.
• Amazon's focus on AI and robotics has also led to the creation of over 700 new job categories, offering employees opportunities for career growth.

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