Overview

• Amazon confirmed Bhatia’s departure in a statement following an internal memo to staff, declining to share his end date or succession plans.
• Hired in April 2024 from NBCUniversal, Bhatia was tasked with building Amazon’s presence on Madison Avenue and in the TV upfronts.
• He led efforts to monetize video across Prime Video, Twitch, Freevee and live sports, overseeing a global sales push.
• Amazon recently said it exceeded its own expectations for upfront commitments, pointing to advertiser interest driven by newly secured NBA rights.
• Bhatia previously worked on alternative audience-measurement initiatives at NBCU and participated in a joint industry committee; Ad Age first reported his exit.