Amazon's First Upfront Event Showcases Expanding Media Empire

Prime Video highlights new series, film sequels, and sports content while integrating Twitch into its broader strategy.

Amazon's inaugural upfront event featured major announcements for Prime Video, including new shows and renewals.
The presentation included star appearances by Reese Witherspoon, Jake Gyllenhaal, and Alicia Keys.
Amazon introduced 'The Glitch,' a new brand integration tool for Twitch within Fortnite.
Prime Video's ad-supported reach now exceeds 200 million viewers worldwide, with 115 million in the U.S.
Upcoming highlights include a 'Tomb Raider' series, a 'Legally Blonde' prequel, and expanded sports programming.