Overview
- Amazon has cut the Fire TV Stick 4K Select to £19.99 in the UK, down from its usual £49.99, as part of a pre-Christmas promotion.
- New TopCashback members in the UK can stack a £15 sign-up bonus with cashback to bring the effective cost to about £4.55 when purchasing via the site’s link.
- In the U.S., the 4K Select is back to $9.99 at checkout when buyers apply the coupon code HOLFTV4K, with coverage noting the code’s short-lived availability.
- Launched in October 2025, the 4K Select runs Amazon’s new VegaOS and supports apps like Xbox Game Pass and NordVPN, but it omits Dolby Vision and Dolby Atmos found on higher-end models.
- Amazon has parallel discounts across its lineup, including the Fire TV 2‑Series at $109.99, the Fire TV Stick HD at $18.99, and the renamed Fire Stick 4K Plus at $29.99.