Overview

• Amazon Prime Video premiered the four-part “Earnhardt” series on May 22 and May 29, and it quickly ranked among the service’s top five trending shows.
• Viewers praised the documentary’s honest depiction of Dale Earnhardt Sr.’s personal struggles, including his difficulty expressing affection and the family’s grief after his death at the 2001 Daytona 500.
• Dale Jr., Kelley Earnhardt Miller and Kerry Earnhardt provide firsthand commentary, shedding light on generational challenges with emotion and the impact of their father’s legacy.
• The series traces Sr.’s ascent from chasing his own father’s approval to becoming “The Intimidator,” and examines his relationships with racing peers and the broader NASCAR community.
• Riding the docuseries’ momentum, Dale Earnhardt Jr. has announced “Becoming Earnhardt,” a new film project focused on his father’s early NASCAR career.