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Amazon’s Counterfeit Crimes Unit Drives Convictions in Pandora Jewelry Ring

The conclusion of a nearly three-year Pandora probe highlights Amazon’s use of AI detection alongside global law enforcement partnerships to prevent counterfeit goods

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Overview

  • Since its launch five years ago, the unit has secured more than $180 million in court-ordered penalties and 65 criminal convictions across 12 countries.
  • AI-driven detection systems now block over 99 percent of suspected counterfeit listings before they reach Amazon’s storefront.
  • The CCU has filed over 200 civil lawsuits and forged partnerships with more than 50 government agencies, including EUROPOL and U.S. Homeland Security Investigations.
  • The Pandora investigation spanned nine European markets and involved Chinese law enforcement, ending in multi-year prison sentences and significant fines for key offenders.
  • Amazon plans to further enhance its AI and machine-learning tools as part of its ongoing goal to drive counterfeit products to zero.