Overview

• The Burn Bar uses an AI model analyzing thousands of telemetry and optical-tracking data points per second to display live fuel consumption and efficiency.
• During a caution-free final 48-lap run at Michigan International Speedway, the tool correctly predicted William Byron’s fuel depletion and flagged Denny Hamlin’s narrow margin.
• As part of Prime Video’s first year in a seven-year deal to stream five Cup Series races annually, the feature underscores Amazon’s push toward data-driven sports coverage.
• Hall of Famer Jeff Gordon has lauded the innovation for clarifying race strategy, while veterans like Kurt Busch caution it may dilute NASCAR’s traditional trackside spirit.
• Prime Video’s senior coordinating producer says the Burn Bar is a first step toward developing more AI-driven tools to boost engagement among younger viewers.