Overview
- BMW Group will be the first automaker to adopt Alexa+ in vehicles, with the experience debuting in select models soon.
- The integration relies on Alexa Custom Assistant to deliver a BMW-branded interface that can handle complex, contextual requests.
- Drivers will be able to use voice to manage navigation, media, climate and other functions with more conversational interactions.
- Amazon says conversations can continue from home devices to the car as Alexa+ expands across environments.
- Specific launch dates, eligible models and rollout details remain undisclosed, while Alexa+ is included with Prime and costs $19.99 per month for non-members on Echo Show.