Amazon's Alexa+ Launches with Limited Features and Device Compatibility

The generative AI-powered assistant debuts in early access, missing key functionalities and restricted to select Echo Show devices.

Alexa+ launched on March 31, 2025, but many advanced features showcased in February remain unavailable, including Grubhub ordering and family member identification.
The service is currently limited to Echo Show 8, 10, 15, and 21 devices, with a phased rollout planned for broader availability in the coming months.
A technical issue prevents users from deleting files uploaded for summarization, though Amazon expects to resolve this within weeks.
Subscription pricing is set at $19.99 per month for non-Prime members, while Prime subscribers receive Alexa+ for free.
Amazon's delayed features and technical challenges highlight the broader struggle to modernize legacy virtual assistants for the competitive generative AI market.