Overview

• Amazon’s Video Generator tool has exited beta and is now free for all US sellers through Amazon Ads
• The platform produces six AI-generated video options in five minutes or less with text animations, background music and branded logo placement
• Recent upgrades add photorealistic motion effects, connected scenes featuring people or pets, a video summarization feature and a one-click image-to-video converter
• Amazon is targeting small and midsize businesses by promoting faster, lower-cost ad production compared with traditional filming
• Competitors such as Adobe and Meta are rolling out similar AI ad tools, raising concerns about potential job displacement in creative industries