Amazon's AI Assistant Rufus Now Available to All US Users

Rufus offers personalized shopping assistance, product comparisons, and order updates via the Amazon mobile app.

Rufus can answer specific product questions, provide recommendations, and compare items.
The assistant uses Amazon's product listings, reviews, and some web data to inform its responses.
Rufus can also handle general inquiries, though its accuracy varies.
The AI is still in beta, with ongoing improvements planned.
Users can access Rufus by updating the Amazon Shopping app and tapping the chat icon.