Overview
- A Threads post that surfaced on Tuesday revealed an About You entry saying a customer “has flat buttocks,” and the post prompted many users to share similarly specific or insulting profile items.
- About You launched in beta in May and displays editable inferred attributes grouped by categories such as Product Preferences, Interests & Hobbies, and Home & Family.
- Amazon says the profiles are built from searches, orders, saved lists, product reviews, Alexa for Shopping interactions, discussion‑board activity, and data from linked third parties as described in its Privacy Notice.
- Users can view, edit, or delete individual inferences on the About You page but cannot fully opt out of the feature, and Amazon has not announced any new opt‑out or policy changes in response to the viral posts.
- The page also offers an option to import profiles generated by other AI chatbots, a feature that raises questions about cross‑service data transfer and could deepen the scope of inferred personal attributes.