Overview

• Amazon's third annual Summer Beauty Event offers discounts of up to 55% on skincare, haircare, makeup, and beauty tools.
• The sale runs from April 28 to May 11, providing shoppers with an extended opportunity to save compared to previous years.
• Standout deals include the Revlon One-Step Volumizer Hair Dryer for $31 and Maybelline Sky High Mascara for $8, both seeing strong early sales.
• Top brands featured in the event include Laneige, CeraVe, Olaplex, and Armani Beauty, with a wide range of products on offer.
• This year's event reflects Amazon's strategy to maintain consumer engagement with seasonal promotions outside peak shopping periods.