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45m ago

Amazon’s 16GB Kindle Colorsoft Hits Record-Low $220 Across Major Retailers

The early markdown underscores Amazon’s push to speed adoption of its first color Kindle through aggressive entry-tier pricing.

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Overview

  • The entry-level model, released in July, is discounted to $219.99–$220 at Amazon, Best Buy, and Target, a reported record low.
  • The Colorsoft Kids bundle is $239.99 and adds a 12-month Amazon Kids Plus subscription, a two-year warranty, and a case.
  • The 7-inch color E Ink screen renders text at 300 ppi and color at 150 ppi, with IPX8 waterproofing and a claimed battery life of up to eight weeks.
  • Compared with the Signature Edition, the 16GB version lacks wireless charging, an auto-adjusting front light, and has half the storage.
  • Reviewers consider it a strong buy for comics and illustrated books at this price, though one test saw color stripped from PDFs transferred via USB-C.