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Amazon Warns 220 Million Prime Members of Surge in Impersonation Scams

Prime subscribers worldwide must now follow three new security rules to guard against increasingly sophisticated phishing attacks

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Overview

  • The warning follows a sharp increase in phishing attempts around the July Prime Day sale and a further spike in impersonation scams afterward.
  • Amazon has dismantled more than 55,000 phishing sites and 12,000 scam phone lines this year with support from the FTC and the Better Business Bureau.
  • Scammers have exploited counterfeit domains such as amazon.digital and deceptive “cancel subscription” links to harvest login credentials and payment information.
  • Fraudsters are using multi-channel tactics—including emails, phone calls, text messages, social media outreach and fake job offers—to impersonate Amazon and trick Prime members.
  • The company introduced three mandatory security rules requiring members to verify messages through the official Message Center, avoid unsolicited links and activate two-step verification.