Overview

• Amazon announced Project Amelia, a generative AI chatbot, at its Accelerate conference in Seattle, designed to provide personalized business insights and support to sellers.
• Project Amelia is currently in beta for select U.S. sellers, with plans to expand to more sellers, additional countries, and languages in the coming months.
• The AI assistant can answer knowledge-based questions, provide sales metrics, and will soon handle issue resolution, either independently or by connecting sellers to human support.
• Amazon has also introduced a Video Generator tool that transforms product images into engaging video content, helping sellers create impactful advertisements quickly and at no additional cost.
• New generative AI capabilities will allow sellers to create bulk product listings and personalized recommendations, enhancing the shopping experience and driving sales.