Overview

• The standalone Freevee app will go offline in August 2025, with its entire library moving exclusively to Prime Video’s free with ads tier
• Viewers can keep streaming Freevee originals, licensed movies, series and live channels on Prime Video without any subscription
• Amazon first announced plans in November 2024 to retire the Freevee brand as part of a broader strategy to centralize its streaming services
• The addition of ads to Prime Video in January 2024, paired with a $2 monthly option to remove commercials, underscored the overlap between the two platforms
• A May Nielsen report found that free, ad-supported streaming propelled overall U.S. streaming viewership past cable and network television, bolstering Amazon’s consolidation decision