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Amazon to Shut Down Freevee App in August, Fold Content Into Prime Video

Consolidation under Prime Video aims to simplify Amazon’s ad-supported offerings, preserving free access to Freevee content

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Overview

  • The standalone Freevee app will go offline in August 2025, with its entire library moving exclusively to Prime Video’s free with ads tier
  • Viewers can keep streaming Freevee originals, licensed movies, series and live channels on Prime Video without any subscription
  • Amazon first announced plans in November 2024 to retire the Freevee brand as part of a broader strategy to centralize its streaming services
  • The addition of ads to Prime Video in January 2024, paired with a $2 monthly option to remove commercials, underscored the overlap between the two platforms
  • A May Nielsen report found that free, ad-supported streaming propelled overall U.S. streaming viewership past cable and network television, bolstering Amazon’s consolidation decision