Overview

• Amazon will retire its standalone Freevee streaming app in August 2025, directing all users to Prime Video for Freevee content.
• After the shutdown, Freevee originals and licensed titles will appear in Prime Video’s “Watch for Free” section, accessible to all viewers with ad support and no subscription required.
• The move caps a consolidation plan that began in 2019 with the launch of IMDb Freedive and continued through Freevee’s 2022 rebranding and the introduction of an ad-supported Prime Video tier in January 2024.
• Amazon says there will be no change to the available content for Prime members, while non-Prime users will retain free access to movies, series and live channels under a unified platform.
• The decision reflects Amazon’s strategy to simplify its streaming offerings and centralize ad-supported video alongside subscription tiers on a single service.