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Amazon to Pay $2.5 Billion to Settle FTC Case Over Prime Sign-Ups

The agreement requires clearer opt-outs and easier cancellation for the subscription.

Overview

  • Under the deal, $1 billion will be paid in penalties and $1.5 billion will go to consumer relief.
  • Amazon must add a clear, visible option to decline Prime at checkout and provide a simple way to cancel memberships.
  • Customers who completed the contested enrollment are slated to receive $51 within 90 days, with eligibility criteria reported by the New York Times to include limited use of Prime benefits.
  • The settlement was reached only days after a jury trial began in Seattle.
  • Amazon denies wrongdoing in this case, and a separate FTC monopolization lawsuit remains ongoing.