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Amazon to Pay $2.5 Billion to Settle FTC Case Over Prime Sign-Ups

The deal halts the Seattle trial, imposing an overhaul of Prime’s enrollment and cancellation design.

Overview

  • Amazon will fund a $1.5 billion consumer relief program and pay $1 billion in penalties after the FTC alleged deceptive Prime sign-ups and obstructive cancellations.
  • About 35 million Prime subscribers qualify for payments from the relief fund, according to the FTC.
  • Payouts will roll out in two phases, with some automatic deposits within 90 days and a subsequent claims process for others who struggled to cancel or faced misleading sign-ups.
  • Settlement terms require a clearly visible opt-out button, simpler cancellation, and prominent disclosures on price and auto-renewal.
  • Amazon did not admit wrongdoing; an independent monitor will oversee compliance and the distribution of consumer redress, and the case spotlighted so-called dark patterns including an internal system dubbed “Ilíada.”