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Amazon to Pay $2.5 Billion in FTC Settlement Over Prime ‘Dark Patterns

Announced days into a Seattle jury trial, the order sets stricter rules for Prime enrollment plus cancellation.

Overview

  • The deal includes a $1 billion civil penalty and $1.5 billion in consumer refunds, with Amazon admitting no wrongdoing; the penalty is the largest in an FTC rule‑violation case.
  • Amazon must provide clear disclosures, add a conspicuous option to decline Prime, and allow cancellation using the same method customers used to enroll.
  • About 35 million consumers are eligible for relief, with many receiving roughly $51 automatically within 90 days and others able to file claims for sign‑ups between June 23, 2019, and June 23, 2025.
  • The FTC filed the proposed order in the U.S. District Court for the Western District of Washington, and commissioners approved it in a 3‑0 vote.
  • Two Prime leaders, Jamil Ghani and Neil Lindsay, are barred from unlawful conduct related to Prime, and an independent third party will monitor compliance and oversee redress.