Amazon to Launch AI-Powered Alexa with Subscription Model

The new 'Remarkable Alexa' aims to enhance user experience with advanced generative AI features, slated for release in August 2024.

Amazon's updated Alexa, code-named 'Banyan,' will offer two tiers of service, with a monthly fee ranging from $5 to $10.
The advanced subscription model will provide capabilities like composing emails and ordering food without repeated voice prompts.
CEO Andy Jassy has emphasized the importance of this upgrade, marking 2024 as a critical year for Alexa's success.
The free version, 'Classic Alexa,' will be replaced by a generative AI model, continuing Amazon's push to integrate AI at scale.
Despite the overhaul, questions remain about consumer willingness to pay for features previously available for free.