Amazon to Discontinue 'Try Before You Buy' Program by End of January

The decision comes as Amazon shifts focus to AI-driven tools and aims to streamline its shopping and returns processes.

Amazon's 'Try Before You Buy' service, launched in 2018 as Prime Wardrobe, will end on January 31, 2025.
The program allowed Prime members to try up to six clothing items at home for a week before deciding which to purchase.
Amazon cited the program's limited scope and the growing adoption of AI-powered features such as virtual try-on and personalized size recommendations as reasons for its discontinuation.
The move aligns with Amazon's broader efforts to reduce return rates and operational costs while improving customer experience through technology.
Customers will still have access to free returns and the full Amazon Fashion selection but will need to pay for items upfront before trying them at home.