Amazon to Debut at TV's Upfront Week with Broad Advertising Pitch

The tech giant aims to woo advertisers with its diverse streaming offerings, including the newly ad-supported Prime Video, on May 14.

Amazon will host its first upfront event on May 14, aiming to attract advertisers with its range of streaming services, including Prime Video, Prime Video Sports, Twitch, Amazon Freevee, and Amazon Music.
The move signifies Amazon's increasing focus on advertising within its streaming platforms, following the introduction of ads to Prime Video and the success of Thursday Night Football's viewership.
Amazon's participation in TV's upfront week alongside traditional networks and other streaming giants like Netflix and YouTube marks a strategic shift in the advertising landscape.
Freevee, despite rumors of its shutdown, will continue to be a key part of Amazon's advertising offerings, with the company confirming no changes to the service.
Amazon's upfront event will take place at New York's Pier 36, with a reception to follow, highlighting the company's commitment to its advertising business and media offerings.