Overview
- The beta feature surfaces products from external retailers on Amazon.com and redirects shoppers to those retailers' sites.
- Sellers report inaccurate product details and unexpected orders, including a Virginia shop receiving orders for an item it does not sell.
- Bobo Design Studio said it never opted in and later had its listings removed after requesting takedown.
- An Amazon spokesperson said product information comes from public brand websites and framed the effort as expanding customer discovery.
- The test aligns with an internal initiative reported as Project Starfish and contrasts with Amazon's past moves to block or challenge outside scrapers.