Amazon Tests AI Tools for Personalized Shopping and Health Guidance
The company is piloting its 'Interests' shopping assistant and 'Health AI' chatbot with select U.S. users, aiming to expand generative AI across its ecosystem.
- Amazon's 'Interests' feature uses conversational AI to provide personalized product recommendations based on user-defined prompts.
- 'Health AI,' a health-focused chatbot, offers general health guidance, product suggestions, and links to Amazon pharmacy and One Medical services.
- Both tools are currently being tested with a subset of U.S. users, with plans to roll them out to more customers in the coming months.
- The 'Interests' assistant continuously scans Amazon's inventory, notifying users about new products, restocks, and deals matching their preferences.
- These initiatives reflect Amazon's broader strategy to integrate generative AI across its businesses and compete with rivals like OpenAI's ChatGPT.
Engadget 
