Overview

• Amazon's 'Interests' feature uses conversational AI to provide personalized product recommendations based on user-defined prompts.
• 'Health AI,' a health-focused chatbot, offers general health guidance, product suggestions, and links to Amazon pharmacy and One Medical services.
• Both tools are currently being tested with a subset of U.S. users, with plans to roll them out to more customers in the coming months.
• The 'Interests' assistant continuously scans Amazon's inventory, notifying users about new products, restocks, and deals matching their preferences.
• These initiatives reflect Amazon's broader strategy to integrate generative AI across its businesses and compete with rivals like OpenAI's ChatGPT.