Overview

• Some shoppers are seeing a €59 minimum for free delivery, up from the current €39 level for non‑Prime orders.
• Amazon says the experiment is time‑limited and shown only to some accounts, with configurations that may vary by customer.
• No permanent policy change has been announced, and reports suggest a decision could follow in the coming weeks ahead of key Q4 sales events.
• Prime members generally remain exempt from minimum‑order thresholds for standard shipping.
• Amazon last raised the non‑Prime threshold in 2023 from €29 to €39, with observers pointing to higher personnel, energy and logistics costs as context for the new tests.