Overview
- Amazon confirmed a time-limited experiment in which some customers see free shipping only from orders totaling €59.
- The change targets primarily non-Prime accounts, while Prime members are generally not subject to a minimum for free delivery.
- The current standard threshold is €39 for non-Prime customers, following a 2023 increase from €29.
- Reports indicate Amazon is trialing different variants and thresholds across customer segments to gauge price sensitivity.
- Early reaction has been largely critical, and analysts say the test could spur order bundling, interest in Prime, or shifts to rivals, with no permanent policy decision yet.