Overview
- The Alabama State–Alabama A&M game kicks off Saturday, Oct. 25 at 2:30 p.m. CT at Legion Field.
- The 84th edition carries the branding Amazon Magic City Classic presented by Coca-Cola after Amazon replaced McDonald’s as title sponsor.
- Organizers expect roughly 100,000 attendees with tickets sold across about 30 states.
- Birmingham’s schedule features ESPN’s First Take on Friday, a downtown parade Saturday morning, and official tailgating before kickoff.
- Event leaders say Amazon’s role grew from a four-year outreach that began before COVID, emphasizing employee engagement and local involvement.