Amazon Tackles Online Clothing Returns with AI

New features aim to improve sizing accuracy and reduce return rates

Amazon has introduced four AI-powered features to help customers find clothing that fits when shopping online, addressing a major issue that leads to high return rates.
The features include personalized size recommendations, a 'Fit Insights' tool for sellers, AI-powered highlights from fit reviews left by other customers, and reimagined size charts.
The personalized size recommendations use a deep learning algorithm that considers the sizing relationships between brands, the product's reviews, and the customer's own fit preferences.
The Fit Insights Tool provides sellers with insights into customer's fit needs, helping them improve how they communicate sizing to customers and guide their future manufacturing efforts.
Amazon's AI also extracts and cleans product size charts from multiple sources, transforming the data into standardized sizes, removing duplicate information, and auto-correcting missing or incorrect measurements.