Amazon Surpasses $1.8 Billion Ad Revenue Target for Streaming Services

The e-commerce giant's ad sales include Prime Video, Freevee, and Twitch, with significant contributions from live sports broadcasts.

Amazon's upfront ad sales for its video-streaming services exceeded the company's $1.8 billion target for the coming year.
The ad revenue includes commercials on Prime Video, Freevee, and Twitch, as well as during live sports broadcasts such as Thursday Night Football.
Analysts predict Amazon's ad-supported video-on-demand offering could generate $4.8 billion in annual revenue by 2025.
Amazon's recent deals to stream NBA and NASCAR games are part of its strategy to boost ad revenue through live sports.
Despite missing advertising sales estimates in Q2, Amazon is betting on continued growth in streaming TV ads to capture a larger share of ad budgets.