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Amazon Sued Over Prime Video 'Buy' Labels Under California's New Digital Ownership Law

A California shopper says a paid title vanished, testing whether platforms must plainly tell buyers they receive revocable licenses.

Overview

  • California resident Lisa Reingold filed a proposed class action on Aug. 21–22 in federal court in Seattle, alleging Amazon misleads Prime Video customers by labeling digital transactions as purchases.
  • Reingold says she bought Bella and the Bulldogs — Volume 4 in May 2025 and soon lost access, asserting that what Amazon sells is only a revocable license contingent on studio rights.
  • Her complaint cites California’s Digital Property Rights Transparency Law (AB-2426), which requires clear, conspicuous disclosure or affirmative acknowledgment when access is licensed rather than owned.
  • The suit argues Amazon’s only notice appears in small text at the bottom of the confirmation screen — “by buying or renting, you receive a license” — which allegedly fails the statute’s standard.
  • The case seeks restitution, disgorgement, damages, and an injunction to change labeling practices; Amazon has not publicly responded, and prior similar litigation in 2020 was dismissed, with the new law potentially shifting the legal landscape.