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Amazon Sued Over Prime Video ‘Buy’ Label Under California’s New Digital Property Law

The complaint tests California’s new transparency rule by claiming Prime Video’s purchase flow lacks the required clear acknowledgment.

Overview

  • California resident Lisa Reingold filed a proposed class action in federal court in Seattle on August 21–22, alleging Amazon markets revocable licenses as permanent purchases.
  • Reingold says she bought “Bella and the Bulldogs — Volume 4” in May 2025 for $17.79 and soon found the title no longer available in her Prime Video library.
  • The suit cites AB-2426, alleging Amazon neither secures an explicit buyer acknowledgment of a license nor provides a clear, conspicuous disclosure, pointing to a small-font notice at the bottom of the confirmation screen.
  • Plaintiffs allege violations of California’s Unfair Competition Law, False Advertising Law, and Consumer Legal Remedies Act, seeking restitution, disgorgement, damages, injunctive relief, and class certification for California purchasers.
  • Amazon had not publicly responded as of publication; the case, brought by Carson Noel PLLC and Bursor & Fisher, is at the pleading stage after earlier related cases produced mixed outcomes.