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Amazon Sued Over Prime Video 'Buy' Claims Under New California Law

The complaint leverages California’s new digital transparency law to challenge Prime Video’s use of the word “buy.”

Overview

  • Filed August 21 in the Western District of Washington, the proposed class action by California resident Lisa Reingold alleges Prime Video markets revocable licenses as permanent purchases.
  • Reingold says she bought Bella and the Bulldogs — Volume 4 in May 2025 for $17.79 and soon lost access to the title in her digital library.
  • The suit cites California’s AB-2426, arguing Amazon fails to obtain a clear acknowledgment or provide a clear, conspicuous disclosure, with any notice appearing in smaller font at the bottom of the confirmation screen.
  • The complaint seeks restitution, disgorgement, damages, and an injunction to revise labeling and disclosures, and proposes a class of California purchasers represented by Carson Noel PLLC and Bursor & Fisher.
  • Amazon has not publicly responded; the next expected step is a motion to dismiss or an answer, with prior similar cases seeing mixed results before the new statute set a clearer benchmark.