Amazon Sued By FTC For Alleged Deceptive Prime Subscription Practices

The Federal Trade Commission sued Amazon for enrolling customers in Prime without consent and making cancellation difficult.
Amazon used deceptive designs and manipulative tactics to trick consumers into Prime subscriptions according to the FTC.
Amazon leadership rejected changes to simplify the cancellation process, preferring to keep subscribers trapped according to the FTC complaint.
The lawsuit is the result of a lengthy FTC investigation into Amazon's sign-up and cancellation processes for Prime.
Amazon denies the FTC's allegations, claiming customers love Prime and cancellation is simple.