Overview

• Amazon's second annual upfront at New York's Beacon Theater highlighted its growing ad-supported audience of over 300 million and $13.9 billion in recent ad revenue.
• Major content announcements included renewals for 'Fallout' (Season 3) and 'Beast Games,' as well as first looks at 'Spider-Noir' starring Nicolas Cage and a 'Barbershop' TV series.
• The event emphasized Amazon’s integrated advertising strategy, leveraging its proprietary consumer data and cross-platform capabilities to appeal to brands.
• Prime Video secured a multi-year deal to stream the Country Music Awards through 2028, alongside expanded sports programming like NFL, NBA, and NASCAR coverage.
• Celebrity appearances from Michael B. Jordan, Arnold Schwarzenegger, Lizzo, and others underscored Amazon's commitment to blending star power with its media offerings.