Overview

• Amazon announced key renewals, including a third season of the post-apocalyptic series 'Fallout' and two additional seasons of MrBeast's 'Beast Games.'
• New series revealed include 'Spider-Noir' starring Nicolas Cage, a 'Creed' universe spinoff led by Michael B. Jordan, and a 'Barbershop' adaptation starring Jermaine Fowler.
• Prime Video expanded its sports programming with multi-year NFL deals, including Black Friday and Christmas Day games, and extended its Country Music Awards streaming partnership through 2028.
• Amazon highlighted its full-funnel advertising strategy, emphasizing that 88% of its 300 million ad-supported viewers shop on its platform, linking ad exposure to retail purchases.
• The event featured high-profile appearances from stars like Jason Momoa, Lizzo, Arnold Schwarzenegger, and Michael B. Jordan to amplify its content and ad offerings.