Overview
- Amazon will hold Prime Deal Days on Tuesday and Wednesday, Oct. 6–7, 2026, as a 48-hour, Prime-member-only shopping event that follows the longer summer Prime Day.
- The company is promoting thousands to more than one million offers and cites historical average savings of roughly 27 percent on Prime events based on third-party price research.
- Access requires an active Prime subscription, which costs €8.99 per month or €89.90 per year and is typically available with a 30-day trial for new members.
- Pre-event promotions ran Oct. 1–5, including a reported 15 percent discount on first Amazon Haul orders for Prime members, and Amazon says many orders will arrive next day or same day in some metro areas.
- Independent coverage urges shoppers to compare prices and check price history because past events showed the deepest real discounts on Amazon-owned brands and devices, so buying only needed items will limit regret.