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Amazon Sets Sept. 30 Hardware Event in New York

Panos Panay will helm the showcase, marking his first major outing since taking over Devices & Services.

Overview

  • The launch begins at 10:00 a.m. ET (16:00 CEST) on September 30, with invitations confirming the New York venue.
  • Invitation imagery points to updates for Echo speakers and Alexa, with reporters expecting news tied to the paid Alexa Plus service.
  • A Kindle shown with a color display and the phrase “stroke of a pen” has fueled reports of a possible Kindle Scribe or Kindle with color and stylus support.
  • Graphics resembling a television suggest Fire TV hardware could be refreshed, with some coverage linking timing to Amazon’s recent legal settlement with Nokia.
  • Amazon has not released specifications or pricing, and Alexa Plus—introduced in February—remains unavailable in some markets such as Germany.