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2h ago

Amazon Sets Sept. 22 Start for Great Indian Festival With Prime Early Access

Deep category discounts, stacked bank incentives, Prime perks, entertainment tie-ins aim to drive Diwali-season shopping.

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Overview

  • Prime members get 24-hour early access from September 22, following pre-festival Early Deals that began September 13.
  • Amazon flags broad cuts: up to 40% off smartphones, up to 80% off electronics, fashion and beauty, 65% off TVs and appliances, and 50% off Amazon devices and Fresh.
  • Headline prices highlighted by Amazon include iPhone 15 at Rs 43,749, Samsung Galaxy S24 Ultra 5G at Rs 71,999, boAt Rockerz 650 Pro at Rs 2,299, and realme NARZO 80 Lite 5G at Rs 8,999, with final prices contingent on bank or coupon offers.
  • SBI cardholders get 10% instant discounts, Amazon Pay ICICI Bank Credit Card offers unlimited cashback, and Amazon travel deals include up to 20% off flights, 45% off hotels and 17% off bus bookings.
  • Prime membership tiers start at Rs 399 with benefits such as unlimited free same-day and next-day delivery, alongside Prime Video and MX Player programming promoted for the festival period.