Overview
- The two-day event runs October 7–8 with access limited to Prime members from 00:01 on October 7.
- New customers can join with a 30‑day free trial; in Germany Prime costs €8.99 per month or €89.90 per year.
- Amazon promises thousands of offers across categories, with deals on electronics and fashion from brands such as Marshall, GoPro, Sennheiser, BOSS and Levi’s.
- Reported promotions include up to 35% off beauty, roughly 25% off fashion, up to 25% on Amazon products, and multi‑month trials for Amazon Music Unlimited.
- Early offers are already live, including Kindle Unlimited and category markdowns, and business customers who open an Amazon Business account can receive up to €100 off their first purchase.