Overview
- Amazon will run the two-day event on Oct. 7–8 for Prime members, with deals spanning electronics, fashion, household, toys and beauty.
- Most offers require Prime, which costs €8.99 per month or €89.90 per year, and a 30‑day free trial is available.
- Amazon’s own hardware is already heavily discounted, with reported cuts around 50–60% or more on Echo speakers, Fire TV devices, Kindles, Fire tablets, Ring and Blink cameras, and eero routers.
- Some pre-event device deals are open to non-Prime customers, while the full slate of Prime Deal Days offers goes live at 00:01 on Oct. 7.
- Amazon is bundling service and business promotions, including four months of Amazon Music Unlimited free for eligible Prime newcomers and up to €100 off a first purchase for new Amazon Business accounts.