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2d ago

Amazon Sets Prime Big Deal Days for Oct. 7–8 Worldwide

Amazon touts AI shopping aids plus curated ‘New Deal Drop’ offers to steer Prime members to early holiday discounts.

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Person holding Amazon packages at their front door with 'Tom's Guide Prime Day' deal badge overlaid
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Overview

  • Sales open at 12:01 a.m. PDT on Oct. 7 and run through Oct. 8 as Amazon’s fall, Prime‑member‑only event returns.
  • The promotion spans established markets and, for the first time, includes Colombia, Ireland and Mexico.
  • Amazon is promoting Rufus, Amazon Lens with Lens Live, and Alexa+ to help shoppers find and track offers, alongside themed collections such as Cosy Season and Gifting.
  • Access requires Prime, with free trials and discounted plans for young adults and eligible assistance recipients, plus perks like early ticket access, fuel offers, McDonald’s via Grubhub+ and Young Adult cashback.
  • Early deals are already live with advertised discounts up to about 40% across categories, though deal trackers warn many previews may not match prices during the main event.