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Amazon Sets Prime Big Deal Days for Oct. 7–8 With Prime-Only Discounts

Price trackers urge Prime-only shoppers to confirm whether early listings reflect real markdowns.

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Person holding Amazon packages at their front door with 'Tom's Guide Prime Day' deal badge overlaid
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Overview

  • The 48-hour event runs October 7–8 and is exclusive to Prime members, with millions of deals across tech, home, apparel, toys and beauty confirmed by Amazon.
  • Amazon says the sale will run in numerous markets and, for the first time, include Colombia, Ireland and Mexico as part of the global rollout.
  • Publishers report notable early bargains already live on popular tech and consumer items, including discounts on products from Apple, Samsung and other major brands.
  • Amazon is promoting shopping aids such as its AI assistant Rufus, visual search via Amazon Lens and Lens Live, Alexa+ deal tracking, and organizational tools like Lists and Buy Again.
  • Deal-watchers caution that some “early deals” are regular prices presented as markdowns and recommend checking price history before buying, with deeper cuts likely when the event starts.