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yesterday

Amazon Sets Prime Big Deal Days for Oct. 7–8 With Millions of Member-Only Discounts

The event is exclusive to Prime members, with first-time availability in Colombia, Ireland and Mexico.

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Person holding Amazon packages at their front door with 'Tom's Guide Prime Day' deal badge overlaid
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Overview

  • The 48-hour sale begins October 7 at 12:01 a.m. PDT and runs through October 8, featuring deep discounts across tech, home, fashion, toys and beauty.
  • Amazon and multiple outlets highlight steep savings, with reporting of deals up to about 40% off and major brands such as Samsung, LEGO, Sonos, Beats and Lancôme in the mix.
  • Early promotions are live now, but deal trackers warn that many homepage ‘early’ offers are routine prices and may drop further closer to October 7, so shoppers should verify price history.
  • Prime Big Deal Days will operate across numerous markets including the U.S., UK, Germany and Japan, and for the first time will include Colombia, Ireland and Mexico.
  • Amazon is adding limited-time New Deal Drop offers and themed collections, and is pushing tools like Rufus, Amazon Lens (including Lens Live) and Alexa+ to surface and track deals; membership options include $14.99 per month or $139 per year, with trials and discounted plans available.