Overview

• Amazon confirms the two-day fall sale will kick off the holiday shopping season with millions of offers across electronics, home, apparel, toys and beauty.
• Access is limited to Prime members, with options to join via paid plans, a 30‑day free trial, a six‑month Young Adult trial, and discounted pricing for qualifying assistance recipients.
• The event expands to more markets, adding Colombia, Ireland and Mexico to a lineup that includes the U.S., UK, Germany, Japan and other countries.
• Amazon is promoting discovery and deal-tracking features including Rufus (AI assistant), Amazon Lens with Lens Live for real‑time visual matches, and Alexa+ alerts tied to wish lists and carts.
• Early promotions are already live across retailers’ roundups, but outlets like 9to5Toys advise using price trackers such as CamelCamelCamel because many bannered “early deals” may not reflect meaningful discounts.