Overview

• The two-day event will run in the U.S. from Oct. 7–8, offering thousands of limited-time discounts across tech, home, beauty, fashion, and toys.
• Target Circle Week runs Oct. 5–11 and Walmart Deals runs Oct. 7–12, creating overlapping promotions across major retailers.
• Publishers report multiple early deals live now, including notable reductions on Amazon devices and popular brands across categories.
• Consumer Reports flags October as the start of the holiday shopping season, noting some retailers begin extended return windows that stretch into January.
• Amazon confirms regional timing differences, with Prime Big Deal Days in Singapore scheduled for Oct. 7–13 to coincide with local 10.10 sales.