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Amazon Sets Prime Big Deal Days for Oct. 7–8 as Early Discounts Roll Out

Early device deals for Prime members preview the category-wide markdowns coming Oct. 7–8.

Overview

  • The 48-hour event starts at 12:01 a.m. PT on Oct. 7, with new "Today's Big Deals" slated for 12 a.m., 8 a.m., and 1 p.m. PT throughout the sale.
  • Most offers require an active Prime membership, though shoppers can use a free trial to access the deals.
  • Early markdowns include Amazon hardware such as Fire TV devices, Ring doorbells, and TVs, plus Apple accessories like the MagSafe Charger discounted to $29.
  • Amazon is teasing broad savings such as up to 50% off select devices, up to 40% off TVs, kitchen gear, and toys, and up to 65% off bestselling books.
  • The sale spans multiple countries and, for the first time, includes Colombia, Ireland, and Mexico, with rival retailers like Target timing overlapping promotions.