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Amazon Sets March Closed Beta for AI Tools to Speed Film and TV Production

Amazon says the tools aim to cut costs without replacing human creators.

Overview

  • Amazon MGM Studios' AI Studio, led by Albert Cheng, will invite industry partners to test its production tools in March, with initial findings expected by May.
  • The effort relies on Amazon Web Services and multiple large language model providers, with safeguards to protect intellectual property and prevent external model training on outputs.
  • Early collaborators include Robert Stromberg’s Secret City, Kunal Nayyar’s Good Karma Productions, and former Pixar and ILM animator Colin Brady.
  • Amazon points to Prime Video’s House of David as a proof of concept, citing roughly 350 AI-generated shots in season two to expand scope at lower cost.
  • The rollout comes as Hollywood weighs job impacts of generative AI, after Amazon cited AI progress while cutting roughly 30,000 corporate roles since October.