Overview
- UK shoppers have until 11:59pm on Oct. 14 to claim a time-limited Fire TV trade-in offer advertised at up to 77% off.
- Example prices under the promotion include Fire TV Stick HD for £12 and Fire TV Stick 4K for £13.80, which Amazon describes as its lowest ever price.
- An extra 20% discount applies when customers post back an older Fire TV device as part of the trade-in.
- Separate limited-time reductions also cut multiple models today, including Fire TV Stick 4K to £25.99, Fire TV Stick 4K Max to £39.99, and Fire TV Cube to £109.99.
- Some current pricing mirrors October Prime Day levels, while first-generation devices from 2014 no longer support Netflix and have not received recent updates.